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A new paradigm of reality
Bridging the physical and digital worlds, we shape the future of this new space — the Third Reality.
Strength in difference
We are just as diverse as our business, and our diversity allows us to adapt quickly, to think from multiple perspectives, and optimize our output.
Innovating together
We’re dedicated to collaboration, so we partner with universities and share our data for the good of our fields.
Work with real impact
It’s important to us that we connect business success to real-world improvement, that our innovations can better customers’ everyday lives.
Linking academia and business
By bridging this gap, advancements in academia can shape the business world, and changes in the business world can inform the course of academia.
We power Rakuten
Providing the techniques and insights needed for a sustainable, forward-looking global organization—the driving force behind our business success.

RAKUTEN
INSTITUTE OF TECHNOLOGY

The Rakuten Institute of Technology is the dedicated R&D organization of Rakuten, Inc. Our growing services aim to function as a bridge between the real world and net usability.
Our vision is to predict the direction of future services based on state-of-the-art and emerging technologies. This creates a starting point for discussion on what technology seeds we should invest in.
Our actual R&D projects are planned and executed along with this vision.

84%

Rakuten Membership Penetration of Japanese Internet Users
(106 million users)

RAKUTEN
INSTITUTE OF TECHNOLOGY

The Rakuten Institute of Technology is the dedicated R&D organization of Rakuten, Inc. Our growing services aim to function as a bridge between the real world and net usability.
Our vision is to predict the direction of future services based on state-of-the-art and emerging technologies. This creates a starting point for discussion on what technology seeds we should invest in.
Our actual R&D projects are planned and executed along with this vision.

14000+

Rakuten Employees Worldwide

70+

Nationalities Represented at Our Workplaces

40Billion

User Events Handled Monthly on
Rakuten Group Servers

30Million

Number of Search Queries on Rakuten
Marketplace Every Day (in Japan)

ABOUT RAKUTEN

Rakuten has been evolving its business model centered on e-commerce, which began with the creation of a marketplace completely new to Japan, named Rakuten Ichiba.
Now Rakuten Group is one of the world's leading Internet service companies, providing a variety of consumer- and business-focused services including eBooks & eReading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. Rakuten Group is expanding globally and currently has operations throughout Asia, Europe, the Americas, and Oceania.

170

Countries Served by Rakuten Cross
Border Trading

ABOUT RAKUTEN

Rakuten has been evolving its business model centered on e-commerce, which began with the creation of a marketplace completely new to Japan, named Rakuten Ichiba.
Now Rakuten Group is one of the world's leading Internet service companies, providing a variety of consumer- and business-focused services including eBooks & eReading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. Rakuten Group is expanding globally and currently has operations throughout Asia, Europe, the Americas, and Oceania.

OFFICE LOCATIONS

Rakuten Institute of Technology was founded in 2006 with its first office in Tokyo,
and have grown to 5 global branches by 2015.
Rakuten Institute of Technology consists of 100+ researchers from not only Japan but
also many other countries (such as Argentina, China, France, Germany, Indonesia, Korea,
Norway, Poland, Sri Lanka, Turkey and the United States of America).