Rakuten Institute of Technology - R.I.T.
Rakuten Institute of Technology (R.I.T.) is the dedicated R&D organization within Rakuten, Inc.
R.I.T. encourages its R&D members to cultivate their curiosity, develop their interests and face challenging problems to create opportunities in combining emerging technologies with innovative services.
More Than Web - Realizing innovative services through emerging technologies -
Rakuten has been evolving its business model centered on e-commerce, which began with the creation of a marketplace completely new to Japan, named Rakuten Ichiba. Now Rakuten Group is one of the world's leading Internet service companies, providing a variety of consumer- and business-focused services including eBooks & eReading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. Rakuten Group is expanding globally and currently has operations throughout Asia, Europe, the Americas, and Oceania.
Our growing services aim to function as a bridge between the real world and net usability. We think many of our services are synergized to enhance new paradigms of "reality" in our daily life. We call this the Third Reality. We predict the future of the internet, and promote R&D on emerging technologies and services.
R.I.T. has been developing the future vision for the Third Reality by exchanging ideas and opinions within our unique R&D environment, as well as inviting many external internet professionals to participate in the discussion. This is how we shape our core vision regarding the following questions:
- How will the internet continue to develop?
- What technologies or services will emerge in the future?
R.I.T. is located in Tokyo, New York, and Paris. RIT-Tokyo was established in 2006, followed by RIT-NY in 2010 and RIT-Paris in 2014. RIT consists of 50+ researchers from not only Japan but also 11 other countries (Korea, China, Srilanka, Vietnam, Indonesia, England, France, Spain, Norway, Poland, and Turkey).